Whereas many companies have had a website for years now, the look of these sites has shifted dramatically since the idea of company websites was new. Avoiding a few simple pitfalls of web design can help prevent your website from looking dated.
Simpler is Better
In the early days of the internet, many people created elaborate websites flooded with graphics, scrolling marquees, and funky layouts. This was generally to show what could be done. Today, web design pros have toned it down and the goal is to provide a simple experience for viewers. Visitors to your website need to know how to find the information that they need quickly and easily, and without getting frustrated and deciding to call instead. When you choose photos, be sure that the photos contribute to the website and don’t just take up space.
Careful with Fonts and Colors
Generally, you want to avoid mixing bold and italic fonts, stick to one or the other for emphasis. Keep your colors simple with a few accents and one standard color for font. Avoid script that may be difficult to read and keep the font large enough that your grandmother could read it without trouble.
Mind Your Branding
Your website should look like it belongs to your company, this means incorporating branding such as colors, fonts, and logos that are widely associated with your company. If you are just starting out, doing some branding work on your website is the first step to greater recognition. Greater recognition means that more people know about you and recognize that look as unique to you. Good branding is the hallmark of any great company.
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