These days, it seems like every company is working on their social media presence and using social networking websites to enhance their company’s online presence.
Linking
It’s important to link these websites to your homepage, as well as link from each social networking website profile to your company’s site. These interconnections will help to boost the number of hits on your homepage, as well as enable users to locate your social media websites if they’re new. Each social networking site has a button that can be displayed on the website to link over, place these in a place that makes sense, prominent enough to be easy to find, but organized and subtle.
Which Sites Do I Need?
If you have a significant number of photos, you should consider a Flickr site. Flickr will also help you to organize photos and display recent galleries on your website, while linking to Flickr for older albums of photos. Depending on the company, a presence on Facebook can help to boost customer’s recognition and interaction with the company. You want to consider the role of your customer and the purpose of your company when deciding if going on Facebook is the right thing, for example, a boutique clothing store may want to have a page whereas a pharmaceutical company may feel that it’s not appropriate. Linkedin can be a more professional choice for large companies looking to enter the world of social networking and allow employees to connect with each other and through this, establish a heightened presence online.
